Celebrating its tenth anniversary, South Korean fashion brand ADERERROR has revamped its retail space in Seoul‘s increasingly ...

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean celebrities are expanding their reach into fashion and beauty by launching ...