Fashion, and beauty trends these days have a shorter lifespan than the duration of your insta-story. However, there are ...

Welcoming the new year with a showcase of Korea's traditional hanbok attire, celebrities have used their influence to promote ...

‘My publisher and editors initially wanted to focus on mainstream K-pop and Korean fashion. However, I realised through research that subculture played a critical role in Korea in influencing the mass ...

Nykaa Trends Report for 2024 states that luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male shoppers, with one fragrance sold every 10 minutes ...

In Hong Kong, Japanese goods fill the shelves at Circle K, and young people take cues from the latest Korean fashion trends. From Hong Kong, to Taiwan, to Japan, to Korea, this pop culture ...