SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

Adapting to the natural environment, they also developed a unique style of housing called hanok. Currently, Korea’s unique traditional lifestyle is rapidly spreading around the world. Hanbok refers to ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

From K-pop to K-fashion, there has never been a time when Korean culture has been more enthusiastically consumed and beloved by fans overseas (there’s also good reason to visit – see our Seoul tour).

Yeonjun, a part of the South Korean boy band Tomorrow X Together (TXT), does fashion quite well and is known for his super cool style. He has even got the title of K-pop's It-Boy. Jimin’s colour ...