The biggest chocolate brands including Cadbury, Lindt and Terry's release a new advent calendar each year. Some luxury retailers also like to get involved, and we've found high-end choices at ...
Marketing to millennials is not like marketing to their parents or grandparents. Millennials are digital natives at heart. Their idea of status is not shaped by luxurious and exclusive possessions ...
Stéphane JG Girod is a Swiss-based professor covering luxury sectors. Luxury brands are increasingly using digital means to deliver on the promises of a more democratic luxury. To get there ...
The intersection of Black pop culture and luxury brands marks a significant shift in high-end industries. What began as subtle inspiration has evolved into a powerful force reshaping how luxury ...