Because around the same time, the spring 2025 fashion season was underway, and it was like you couldn’t throw a stone without ...

Industry leaders and experts break down the sports, athletes and events that present opportunities for fashion in the year ...

Nike introduced the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path ...

League play in high school basketball picks up steam with a huge chance for fans to make their first trip to the recently ...

Tennessee Titans quarterback Mason Rudolph wore the Air Jordan 1 "Oilers" colorway against the Houston Texans.

The Chinese sportswear market is increasingly competitive, as nationalism has boosted native brands and as international brands like Lululemon expand. Nike’s ability to gain share in this market is ...

Bryce James is officially a Wildcat! The youngest son of NBA legend LeBron James announced on Wednesday, Jan. 1 that he has ...

Modesto Christian, Pitman, Beyer in boys top 5. Riverbank, Patterson, Daivs, Ceres top girls list through the season’s first ...

And after running deep discounts, he said he wanted to make Nike’s NKE own physical and online stores a destination for premium, full-priced products. He also said he wants to rebuild trust with ...

CLEVELAND, Ohio — The biggest threat to college football’s power balance recruits Ohio State-level talent to play for an ...

Your basketball shoes can be the difference between ... Lebron James’ latest Nike sneaker — the Lebron 21 — is a tomahawk slam-dunk of a shoe, in our opinion. After a few weeks of testing ...

The tweet quickly went viral, as fans and basketball ... As the NBA and Nike partnership extends through 2037, it remains to be seen if the special Christmas jerseys will make a comeback.