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We rounded up the best, most viral beauty product launches of 2024, from buzzy lipsticks, hair tools, and skincare.

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It’s that time of the year and everyone’s talking about all things they want to do in the New Year, what they learnt in 2024, and so much more. And of course, beauty and fashion have also been central ...

Align your experiential activations with the values and interests of your target audience. For example, a wellness brand ...