Planters is looking to hire a small group of people, called "peanutters," to drive the 26-foot-long Mr. Peanut across the ...

Marketing can change the world.

In 1916, Planters staged a contest to help the company come up with a mascot. A 14-year-old boy named Antonio Gentile won ...

Applications for the three full-time marketing roles, which would start in June, are being accepted through Feb. 14.

Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.) ...

If you've ever dreamed of traveling the country in a 26-foot-long peanut – the makers of the PLANTERS® brand have a "shell" ...