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Researchers from the University of Tampere in Finland have developed the world’s first soft touch panel that can detect the force of pressure and works without electricity. The surface can detect the ...

Measure attribution, report on conversion paths, and project long-term sales Amazon Ads announced a new multi-touch attribution model that helps advertisers understand how their marketing works to ...

Multi-touch attribution is a marketing technology feature of an advanced attribution solution. It’s a reliable way to demonstrate the value of a B2B marketing strategy through important down ...

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