Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Duke University basketball star Cooper Flagg has signed an endorsement deal with PepsiCo Inc.’s Gatorade as the 17-year-old ...

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

Cooper Flagg recently signed an NIL deal with New Balance, a shoe company in his home state of Maine. When he did so, he said ...

I know for me, specifically, I’ve always drank Gatorade. Me and my brothers growing up, our mom would come back from the grocery store with a new case of Gatorade a couple times a week.

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

I love to hear stories about someone using ingenuity and self-reliance to get out of a difficult situation. A friend in the medical profession related the following survival story. It’s one of ...