This New York Times Strands puzzle is probably one of the more challenging ones seen so far, especially if you don't know ...

The New York Times looks for intelligent, literate, entertaining and well-crafted crosswords that appeal to the broad range of Times solvers. Submissions are open. A New York Times crossword will ...

This as-told-to essay is based on a conversation with Kaylin Marcotte, the 32-year-old founder and CEO of Jiggy Puzzles from New York, about marketing tactics she's used for her business.