With its bold colors and modern designs, the Kennimer label is drawing the attention of pop stars and New York Fashion Week.

Look back on the best-dressed attendees from this year's National Western Stock Show. Classic and modern twists on western wear.

The West won fashion ... see the Western influence play out in collections from Willy Chavarria's critically lauded F/W 24-25 show to Private Policy's subversive utility Western wear.

I spend an ungodly amount of time on eBay looking for old cowboy boots ... direct-to-consumer model has had a huge hand in pushing western wear on social media. The bona fides are there, though ...