If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...
The campaign involved replacing the Coca-Cola logo on bottles and cans with popular names and phrases, encouraging consumers to find and share personalised Coca-Cola products. This increased brand ...
My water bottle is attached to my hip. I carry it around the house all day, leave it by my bedside at night, and take it with me pretty much whenever I go on errands, walks, and trips. Before I ...
Composite image of young people looking at a bottle of Coca-Cola. The second-largest drinks company in the world ditched its Spiced brand in September. Composite image of young people looking at a ...