Launched in 2019, Ritual has quickly established itself as ... The brand's offerings include substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative, allowing consumers ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

Tequila is one of the world's most popular spirits but it's not the only Mexican spirit worth exploring. Tequila is the most popular agave spirit by far and the category has surpassed whiskey ...

With its sky-high ceilings and the bursting trees on the patio, it’s a site that reflects the beauty of the Mexican capital, and singers Leon Bridges and Natalia Lafourcade are immediately at peace ...

But most tequila has been mass produced ... tending the fire for their roast… A community ritual, neighbors came by in the morning to help stack the pinas. And Lalo's father, Tio Tello, watched ...

THE disturbing trend of ritual murders, particularly involving young people, is steadily gaining notoriety across Nigeria. Once considered the preserve of hardened criminals, ritual killings have ...

An 11-year-old student was killed in a sacrificial black magic ritual performed by the owners of his school to make it more “prosperous,” according to reports. The boy was allegedly kidnapped ...

They cheerfully reminisced about a decade of touring and spoke about some of their special pre-and post-show celebration rituals, many of which involve PATRÓN Tequila. “PATRÓN is a win-win ...

No stranger to making inorganic investments in no-and-low, Diageo’s latest move in the emerging category has seen the spirits major take full ownership of a business in the US. And it’s a move ...

Whether $5 or $50, every contribution counts. A young boy was killed in a ritual sacrifice by teachers who believed it would please the gods and bring good fortune to their school in India ...

Day of the Dead or Dia de los Muertos is not "Mexican Halloween." To celebrate, people make an ofrenda (altar) and eat candy ...