PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a kind ...

Becky is heading back on the road with her Casa Gomez: Otro Capitulo tour. The 18-city trek, kicking off Friday, is a sequel ...

Margaritas are always a great party offering, and you can tailor the cocktail to Halloween with this charcoal-tinged, ...

Tequila is one of the world's most popular spirits but it's not the only Mexican spirit worth exploring. Tequila is the most popular agave spirit by far and the category has surpassed whiskey ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Launched in 2019, Ritual has quickly established itself as ... The brand's offerings include substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative, allowing consumers ...

In Mexican culture, November 1 and 2 are a significant time of year, recognised even by Unesco as part of the country’s ...

No stranger to making inorganic investments in no-and-low, Diageo’s latest move in the emerging category has seen the spirits major take full ownership of a business in the US. And it’s a move ...

According to the Distilled Spirits Council of the U.S. (DISCUS), tequila and mezcal, combined, are now the second best-selling spirit category in the country, behind vodka and ahead of whiskey.