Following his zero-proof tequila, Danny Trejo plans to launch a non-alcoholic gin, rum, American whiskey and mezcal. (Photo: Trejo’s Spirits) Ritual Zero Proof Tequila — owned by spirits ...

If you have ever taken a shot of tequila, chances are that you go through the ritual of licking salt, tossing it back, and ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

Launched in 2019, Ritual has quickly established itself as ... The brand's offerings include substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative, allowing consumers ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US. Ritual's portfolio contains alternatives to whiskey, tequila, gin, rum and ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...