When it comes to choosing the perfect foundation for mature skin, the stakes are high. The right formula not only enhances ...

As time goes by, the way we approach makeup can evolve beautifully. Women over 50 have unique beauty needs and preferences ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

For mature skin, foundations with satin and dewy finishes are the ultimate allies in achieving a youthful, radiant complexion. By understanding the unique needs of mature skin and selecting products ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

Jessica Alba laughed off a mishap that occurred on the set of her renovation show, Honest Renovations. Jessica, 43, shared a ...

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the ...

Don't miss Jennifer Aniston's go-to collagen powder, Bissell's Little Green cleaner, a timeless J.Crew sweater and more.

Blurring, mattifying and setting - face powders can offer plenty of positives to your makeup routine. But what about when ...

The experts we spoke to say the best concealers for mature skin are those that are lightweight and hydrating with a satin or radiant finish—a heavy full-coverage formula is more likely to settle into ...

There's a must-have beauty bundle up for grabs for a fraction of it's retail value - featuring 17 must-have products from ...