Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing ...

You can get a closeup of the hair in Yak Face's ears, marvel at a life-sized landspeeder and dress up as your favorite "Star ...

The galaxy of Star Wars collectibles is vast and ever-expanding. The biggest toy manufacturers release new Star Wars products ...

Also thrown into the supposed 2.9 times return on investment was projected sales of Star Wars merchandise over the next ten years. Suffice it to say, Disney had to play around with its numbers ...

Some movie franchises aren’t just about ticket sales. They’re about action figures, trading cards, and themed lunchboxes ...

Tickets for the Star Wars Nite 2025 event will go on sale for Inspire Magic Keyholders on Tuesday, Jan. 28, all Disneyland passholders on Wednesday, Jan. 29 and the general public on Thursday, Jan. 30 ...

If you're looking for more Star Wars merchandise and memorabilia to buy, why not take a look at our guide to the best Lego Star Wars gifts? You should also take a look at our best Lego Star Wars ...

Star Wars has revolved around merchandise for its entire existence. George Lucas and the men and women of ILM created a universe that lent itself well to toys, and one of these creations became the ...