Target is slashing prices on more than 2,000 items, marking the second time this year that the retailer cut customer costs as it attempts to attract inflation-weary shoppers ahead of the holiday shopping season.

And appealing to that sentimentality is exactly how Target and Walmart plan to win holiday shoppers this year. Target announced this week it is slashing the prices of more than 2,000 items in stores,

It’s the retail giant’s second price-slashing announcement since May. It includes toys, snacks, beverages, ice cream, and thousands of additional items. It’s not even Halloween yet, but retailers already have their sights firmly set on the holiday shopping season—their most important period of the year.