The box did say “Scrub Daddy” on it. However, instead of saying “3 pack,” the box said “3pick.” The bottom of the box read “Beast Kipe,” and the company was listed as the “The Smile Face Sponge.” ...
The business has successfully expanded its share in a highly fragmented market from 4% in 2007 to 11% in 2024 in the US through a combination of its “cluster” strategy and bolt-on acquisitions.