Tom Pidcock won’t win a mountain bike World Cup or even finish on the podium in 2025, largely because he won’t actually be at any of the 10 rounds making up the UCI XC calendar. That’s my prediction ...
Randy Ross, the former CEO of Ross Bicycles and a member of one of the first families of the U.S. bicycle industry, died suddenly on Christmas day while celebrating the holiday with family. He was 67.
The snowboarder who died at Schweitzer ski resort this week suffocated after tumbling into a tree well. The Bonner County coroner identified the man as Charles “Charlie” G. Fletcher Jr., 72, of Laguna ...
In a time when mountain biking feels like it’s constantly shifting—whether it’s industry changes or the pressure to perform— The Firm strips it all back to what really matters. So, grab a drink, press ...