“Four of the Top 10 [non-alcohol] (NA) growth brands have craft roots and they account for 55% of NA ... Circana’s Toenies expects that brands will need to continue to fight for shelf space at retail.
there are a lot of new brands — many have been on the shelf for less than a year. The next time you go to the liquor store or wherever it is in your area that's allowed to sell alcohol ...