With the new year and resolutions top of mind, fun makeup trends might be a way to kick things off. Makeup is just another ...

An curved arrow pointing right. The ModiFace mobile app and mirror let you try on makeup virtually, and in real time. Story and editing by A.C. Fowler Follow INSIDER Design on Facebook Follow ...

Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge. Ms. Eldridge will be ...

“In 2D try-on, the goal is that interacting and virtually trying on makeup or skin products will lead to an increase in sales,” said Dr. Parham Aarabi, founder and CEO of ModiFace, Toronto.

I've often been drawn in by a lipstick bullet colour on a beauty counter or a pretty swatch online, only to find when I try it on at home that it just doesn't suit me. And more often than not ...