Urban Decay is one of the most beloved cosmetics brands out there, not least for its mature and subtle makeup palettes packed with near-endless combinations to suit every style. There’s one in ...

However, the discount grocery chain also sells ... Shoppers on TikTok have found cheaper alternatives for Urban Decay, Tarte, and Benefit Cosmetics, noting they work nearly the same.

"So it's not like Caliray's wellness and sustainability is a 180 departure from Urban Decay. It wasn't part of the brand's messaging, but it was always part of my personal vision." 'Makeup is in ...