Lacoste revealed its new global ambassador, Taylor Zakhar Perez, on January 22, 2025. Perez made his breakout appearance in Kissing Booth 2 and Kissing Booth 3.

Lyonne lurked at the margins of Hollywood a long time, an eccentric with self-confessed niche appeal. But in recent years, she’s moved closer to the center—or maybe the center has finally come to her.