On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...
In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...