British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create more fairness, not fewer rewards. The airline recently shifted its reward system from one based on distance flown to one based on the amount spent,

British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of complaints from the airline’s customers about how to earn points.

British Airways has defended changes to its loyalty programme, which has seen a major shift from one based on distance flown to amount spent.

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should help.

British Airways recently came under fire for the planned overhaul of its loyalty programme, shifting from a distance-based reward system to one based on customer spending. The airline has since defended the move, insisting it will create a fairer system, but many frequent flyers are unhappy with the changes.

British Airway 's loyalty scheme has been around for over 40 years, but the last few months have seen some major shakeups. The name changed from the Executive Club to simply British Airways Club, but that isn't what ruffled customers feathers.

Now, the carrier’s revealed a “Bonus Tier Point” offer, which increases the number of bonus Tier Points members earn per flight to between 75 and 550. The post British Airways announces new points-earning offer for The Club appeared first on The Manual.