However, one accessory that almost every fan has had at each tour stop was one – or several – friendship bracelets. As the ...

Trading friendship bracelets is not just for Swifties, but for stadiums, too!Taylor Swift is coming to Indianapolis for three ...

After securing the large inflatables, the staff put air blowers on the edges of the bracelets to ensure they stay taut.

During her Eras Tour stop in New Orleans on Friday, Oct. 25, the singer, 34, shared her pride at the "joy" her fans have ...

The Indianapolis Metropolitan Police Department is embracing the thousands of Taylor Swift fans that have traveled to the ...

Throughout the “Eras Tour,” Swifties from around the world have exchanged handmade friendship bracelets as they bond over ...

Caesars Superdome and Indianapolis’ Lucas Oil Stadium exchange friendship bracelets for Taylor Swift's Eras Tour.

Bracelet-making is harder than some of us expected, but IndyStar has hundreds ready to hand out to Taylor Swift fans in ...

Taylor Swift paid tribute to her fans for creating the friendship bracelet tradition while on stage during her Eras Tour in ...

For Swiss watch startup Norqain, a partnership with the just-completed TCS New York City marathon just makes sense. Freshman ...

The Eras Tour has officially taken over New Orleans. Look no further than the exterior of the Caesars Superdome. Even the ...

Fans took countless selfies posing in front of the huge bracelets. Swift herself acknowledged them from the stage each night.