据郭静的互联网圈观察，类似于2025年1月2日的iPhone搞降价促销事件，早在去年就已发生过，2024年1月15日，“苹果官网空见大降价”话题也被推上热搜榜第一名的位置，甚至优惠幅度和玩法都与今年类似，最高降价800元，限时间段以及限量。

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