The Kansas City Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a commercial powerhouse.

Mahomes and Adidas shared a video promoting the new line of shoes and clothes, which can be found at adidas.com/us/patrick_mahomes. Adidas said proceeds from sales of this line will benefit the Negro Leagues Baseball Museum.

The new line will benefit Kansas City's Negro Leagues Baseball Museum, which is raising money for a new and larger facility. Kansas City Chiefs quarterback Patrick Mahomes has a new line from Adidas that shows the power influences of baseball and his new hometown.