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brandequity.economictimes.indiatimes
30 分钟
History lesson: Mergers of big carmakers not a smooth ride always
Honda and Nissan are in talks about merging to share costs and better compete globally. Together, they hope to speed up ...
brandequity.economictimes.indiatimes
1 小时
Apple seeks to defend Google's billion-dollar payments in search case
Apple does not plan to build its own search engine to compete with Alphabet's Google, whether or not the payments continue, ...
brandequity.economictimes.indiatimes
2 小时
Honda, Nissan deal may be key in fight against China’s BYD
China’s biggest automaker BYD sold 3.76 million vehicles over the same period — a clear illustration of how Nissan and Honda ...
brandequity.economictimes.indiatimes
3 小时
Volkswagen boss hails cost-cutting deal but shares fall
Volkswagen Cost-cutting Deal: "The agreement is good news for Volkswagen," CEO Oliver Blume said in an interview with the ...
brandequity.economictimes.indiatimes
4 小时
Quartz watches finally have their moment in the Sun
Quartz watches, once scorned by purists, are now being embraced by collectors due to advancements in design and technology.
brandequity.economictimes.indiatimes
23 小时
Work or play? The rise of online 'kidfluencers' is raising complex legal and ethical questions
An influencer (child or adult) with more than one million followers can earn upwards of $20,000 for one sponsored post, while ...
brandequity.economictimes.indiatimes
1 天
The Sound of Desire: How music shapes our interactions with luxury brands
We’ve all experienced the lure of an effective music playlist. Stores, hotels and gyms are actively influencing us right from ...
brandequity.economictimes.indiatimes
1 天
The Chosen’s Dallas Jenkins on the power of word-of-mouth
The Chosen, a pathbreaking television series about the life of Jesus Christ, has become the largest crowdfunded project in ...
brandequity.economictimes.indiatimes
1 天
London toy 'shop' window where nothing is for sale
With its twinkling Christmas fairy lights and nostalgic array of vintage toys, the window of one London "shop" never fails to ...
brandequity.economictimes.indiatimes
1 天
Shrinking US bar tabs signal little festive cheer for liquor makers
Shrinking US bar tabs signal little festive cheer for liquor makers. US drinkers spending less on expensive cocktails amid ...
brandequity.economictimes.indiatimes
1 天
Parle Biscuits FY24 profit jumps twofold to Rs 1,607 cr
Parle Biscuits' advertising promotional expenses in FY24 were up 3.23 per cent to Rs 442.81 crore. This was at Rs 428.93 ...
brandequity.economictimes.indiatimes
1 天
Luxury Western goods line Russian stores, three years into sanctions
Despite a barrage of Western sanctions and swathes of brands quitting Russia after the Kremlin launched its Ukraine offensive ...
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