The UAE Media Council will sponsor Emirati talents, facilitating participation in book fairs to enhance global presence of literary content.

TBWA's Noah Khan and TBWARaad's Rony Skaf share the key takeaways from CES 2025: How AI has become ubiquitous and empowers ...

The future of event marketing doesn’t lie in simply integrating traditional media, digital platforms, and live experiences.

Citizens in Lebanon aimed not only to reignite dialogue around systemic reform, but also to encourage renewed adherence to lawful procedures.

HSBC has appointed Farah Farooq as Head of Communications for Middle East, North Africa, and Türkiye (MENAT) region, ...

The campaign, crafted by creative agency ‿and us, showcases the team’s grit, resilience and how they inspire a new generation ...

Al Futtaim - Blue's Dany Karam writes on how loyalty programmes must evolve to form personal connections with consumers.

For performance driven brands, RAAS is a way to deliver tangible results, but it can throw some challenges that the majority ...

Campaign Middle East's January 2025 issue reflects the energetic start to the year, and sets the tone for the months ahead.

GymNation has partnered with The Media Connector to launch GymNation Media Network, which connects brands with its membership base of 110,000+ actively engaged individuals and 2,000+ unique daily ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to ...

The consumer group aged 50 and above, named the “Silver Generation” - cannot be overlooked if fashion brands are to thrive. Yasmine Koujou, Senior Data and Research Specialist at Webedia Arabia on a ...