In this industry, there are no mistakes — only lessons learned. The 2024 cycle was a heavy hitter with campaigns pulling out ...

For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

As Taylor Lorenz and others have pointed out, after Donald Trump was declared the winner of the 2024 election, Dana White, ...

You've been promising your team they were almost done, but suddenly you're facing provisional ballots and maybe even a ...

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

There are early lessons from the unpredictable tumult that has been the 2024 cycle so far. One of those, at least for LoopMe, a tech company that specializes in ad measurement and optimization using ...

Win or lose this cycle, we need to discuss the Republican Party’s roles in elections going forward. Donors are moving towards a Super PAC model, while local GOP committees are becoming organizations ...

Politics and Major League Baseball have a lot in common. Both are national pastimes with passionate partisans. Managers, in campaign headquarters and team clubhouses, increasingly make decisions based ...