For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how ...

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are ...

Please note that your conversations will be recorded. B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But ...

A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for building an audience, regardless of the business you’re in. For ...

We’ve updated our page on Salesforce Agentforce to include details of a partnership between Salesforce and Google that allows Agentforce to use Google Gemini models and more. Since its launch at the ...

Please note that your conversations will be recorded. As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while ...

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has ...

Please note that your conversations will be recorded. Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution ...

A word to the wise: run brand+phone number, brand+corporate office, and brand+customer service queries for all the locations of your enterprise to see what Google’s AI Overviews are returning as ...

You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a budget that’s disappearing fast.

This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing data and analytics. Marketing leaders have long relied on ...

We’re all excited about martech and its constant improvements that enhance our campaigns. However, B2B marketing practices have evolved dramatically in recent years, often outpacing the capabilities ...