Please note that your conversations will be recorded. Let’s be honest: seeing Gartner’s latest CMO spending report probably ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.

Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Anna Maria Virzi is a researcher with the consumer and culture insights team in the Gartner for Marketers business. Using quantitative and qualitative research methods, she studies consumer values and ...

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Kolboketian said businesses that have successfully deployed and implemented a CDP see a phenomenal impact on their business, driving competitive advantage and changing how they serve their customers.