MGA Entertainment continues to expand its L.O.L. Surprise! brand by introducing Sanrio to the popular collectible line. L.O.L ...

In 2025, retailers and consumers can anticipate shelves with new playsets, plush, collectibles, craft kits, and more.

by SUE WARFIELD, President, American Specialty Toy Retailing Association (ASTRA) Thousands of toy industry professionals from all over the world will gather in Nuremberg, Germany, for Spielwarenmesse, ...

Moose Toys is partnering with the California Community Foundation and The Toy Foundation to provide immediate assistance and ...

The LEGO Group is starting the new year off strong with a festive new collection of LEGO sets, all celebrating the joy and ...

Micronauts, beloved by kids, debuted in 1976. Ahead of the toy’s 50th anniversary, Super7 is resurrecting the line as part of ...

A new set of wheels is headed to the U.S. market. Spinnovation is a Dubai-based company that focuses on bicycles and scooters ...

This announcement reinvigorates fans’ excitement for the Scarlet & Violet — Journey Together launch.

Monopoly is celebrating its 90th birthday this year with a brand new board and three new expansion packs, enhancing ...

Since launching last fall, Trip Jones’ The Kids’ Guide to Los Angeles has won a PAL Award through Play on Words, a NAPPA ...

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon ...

ToyFest returns to Las Vegas, showcasing toys, games, kits, and more at the World Market Center from Feb. 18 to 20, 2025.