AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

% ...

Pinterest is picking up supporters on Wall Street. Plus, what’s up with Google and Reddit's search advertising, AI and data ...

HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, to aid attribution.

On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix.

By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown ...

DDM’s Lindsay Van Kirk says cookie-based buying broke programmatic, but contextual targeting can build a better ecosystem for ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

In a virtual seminar on Friday, Madison and Wall analysts shared their predictions for Tiktok's ban and Google Ads' potential ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...