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Campaign India
12 小时
Amazon exhorts consumers to shop smart and not get scammed this festive season
During the Amazon Great Indian Festival, Amazon India has launched the #AapkeHittMeJaari (Issued for your benefit) digital ...
Campaign India
9 小时
Turning your heritage brand into a dividend-yielding asset
The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and ...
Campaign India
13 小时
How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...
Campaign India
10 小时
Shaunak Mukherjee
Articles written by Shaunak Mukherjee ...
Campaign India
1 天
World’s top brands lost a whopping $3.5 trillion in value creation
The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first ...
Campaign India
2 天
Harmonious marketing: When creativity meets performance measurements
The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and ...
Campaign India
2 天
Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
Sumit Bhatia, vice president of marketing and communications at Finolex Pipes and Fittings, stated, "Navratri embodies ...
Campaign India
2 天
WPP, GroupM to join the Roblox Partner Program
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a ...
Campaign India
2 天
Urban India splurges big: Festive spending hits four-year high
Cash registers are set to ring louder than ever during Diwali as urban Indians get set to splurge, and influencer marketing ...
Campaign India
2 天
How indie agency NP Digital is taking on major holding companies
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his ...
Campaign India
2 天
Adobe unveils new features to Express platform to support enterprise content creation
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand ...
Campaign India
3 天
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in ...
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