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Campaign US
23 小时
Is SearchGPT the 'Grim Reaper' for Google rankings?
It’s been almost two years since the public launch of ChatGPT, and in that short time, AI has become a hotly-debated topic on ...
Campaign US
3 天
‘We commit more resources to winning a repitch than a new client’: how agencies are ...
Agencies are diversifying the services they offer, a strategy that is linked to spending more time on where their existing ...
Campaign US
1 天
One week, one brand, two ads slammed for racism. Why are we still having this conversation?
Heinz released back-to-back campaigns that are being called out for their racist stereotypes, highlighting continued pitfalls ...
Campaign US
1 天
Anti-fraud programmes ‘saved advertisers $10.8bn in 2023’
Advertisers were saved $10.8bn in 2023 thanks to cross-industry anti-fraud efforts from TAG in partnership with the 4A’s ...
Campaign US
1 天
Are media plans too often a 'copy-and-paste' exercise?
In a profile for Campaign, Publicis Media UK chief executive Niel Bornman set out his vision to "disrupt the media model" as ...
Campaign US
1 天
How brands can make dynamic pricing fairer for customers
Dynamic pricing has reportedly helped Amazon boost profits by 25%. The online retail giant is reported to change product ...
Campaign US
4 天
Burnout in adland: what can you do to help?
Posting on LinkedIn, and marking two years to the day that I was first signed off with exhaustion, I wrote about how ...
Campaign US
5 天
Forsman & Bodenfors global CEO departs
Toby Southgate has announced his departure from Forsman & Bodenfors, wrapping up a three-year tenure as the global chief ...
Campaign US
2 天
ViiV brings HIV prevention to HBCU homecoming festivities
ViiV Healthcare’s latest HIV prevention campaign coincided with one of the biggest weekends of the year at Alabama State ...
Campaign US
4 天
Kamala Harris and the ‘celebritization’ of political candidates
Vice President Kamala Harris’ guest appearance on Alex Cooper’s Call Her Daddy podcast points to a “celebritization” movement ...
Campaign US
2 天
DOJ targets Google’s search monopoly with potential breakup
As the Google vs. DOJ trial continues to progress, the US Department of Justice (DOJ) has formally recommended a potential ...
Campaign US
8 天
‘The Secret Lives of Mormon Wives’ gives dirty soda shop Swig unexpected publicity
While the repeated mentions of Swig in Secret Lives of Mormon Wives and in-store scene could appear promotional, Swig’s ...
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