Imagine you're designing a new app, website, or product and want to know how users feel about it. You could ask them, but how do you turn those feelings into actionable insights? That's where rating ...

User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

The term “wicked problem” was first coined by Horst Rittel, design theorist and professor of design methodology at the Ulm School of Design, Germany. In the paper “Dilemmas in a General Theory of ...

What does a UX designer actually produce? Here, we will explore the concept of UX deliverables, a term that describes the outputs of a UX design process during its various stages. The deliverables ...

Feedback loops are processes where designers use a system’s outputs as inputs to find cause-and-effect relationships within it. Some systems (e.g., the environment) have many feedback loops, and the ...

Design guidelines are rules of thumb for you to create work which never frustrates users. Likewise, you should also cater to users who have a wide range of disabilities. How you apply design ...

Narrow AI vs General AI: What’s the Difference? General AI, or Strong AI, represents a significant step forward in artificial intelligence. General AI systems will have the ability to understand, ...

Aesthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight ...

Social proof (sometimes referred to as “informational social influence”) refers to the tendency of human beings to follow the actions of others when making decisions, placing weight on these actions ...

Outside-the-box thinking is an ideation form where designers freely discard common problem-solving methods to find the true nature of users’ problems, falsify old assumptions and be innovative. Vital ...