Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Imagine you're designing a new app, website, or product and want to know how users feel about it. You could ask them, but how do you turn those feelings into actionable insights? That's where rating ...

Logo design is the art of creating a visual symbol that captures a brand’s identity and differentiates it. Designers create successful logos when they carefully mix typography, color theory and ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

Leverage graphic design skills to create work that considers the entire user experience, including users’ visual processing abilities. For instance, if an otherwise pleasing mobile app can’t offer ...

The virtuality continuum represents the full spectrum of technological possibilities between the entirely physical world or real environment and the fully digital ...

Conceptual models are abstract, psychological representations of how tasks should be carried out. People use conceptual models subconsciously and intuitively as a way of systematizing processes. For ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

3D User interfaces (3D UIs) are systems that allow users to interact with digital environments in three dimensions. 3D UIs are a significant advancement in human ...

One in three consumers (32%) will abandon a brand they love after a single poor experience—yes, all it takes is just one bad experience. It’s a statistic that drives home the point that designers ...

AI prompts are instructions or commands given to an AI system. These prompts guide the AI to generate outputs that align with the user's intentions. In this video, AI product designer Ioana Teleanu ...

In MacLean's triune brain model, the basal ganglia are referred to as the reptilian or primal brain, as this structure is in control of our innate and automatic self-preserving behavior patterns, ...