Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.
Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.
Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...
Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. Over a quarter of brands currently ...