Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

The popularity of online shopping has transformed both the retail industry and the customer's buying experience. Consumers can now buy virtually anything they want just with the click of a ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? What impact does using slang and referencing big cultural moments have on perceived relevance? To find ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

Whether your customers are Baby Boomers, Echo Boomers, Gen X-ers or Gen Y-ers, or even Seniors, one thing is sure: They know and understand much more about marketing than ever before. Call today's ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...