For its winter sale campaign, easyJet has taken inspiration from social media for its latest TV ads. Instead of the "big shoot" model, agency VCCP has put together footage shot by creators across ...

Adam&eveDDB has moved pretty seamlessly to replace CCO Richard Brim and CSO Martin Beverley who are due to launch their new ...

Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home with over ...

Among many wise words about the Omnicom/IPG merger, Ad contrarian Bob Hoffman gives his prediction for actual ads (no longer the main priority for the ad holding companies he also says) in 2025: "In ...

Does anyone want to back a ready-made world class digital agency? WPP used to have one called AKQA but now nearly all its ...

MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; ...

Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless battery of cheap online ads on which they (clients) spend nearly all ...

Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t about what you need; it’s about what you want. It’s emotional. It’s ...

Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy's Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they'd really started. Now Barclays, 23 years ...