UK marketers remain cautious despite a slight upturn in the fourth quarter of 2024, according to the regular Bellwether survey by the IPA. However MR moved into positive territory, with more ...

Independent ad tech company The Trade Desk has agreed to acquire Sincera, which aggregates and supplies metadata and media telemetry data for the advertising ecosystem. Financial terms were not ...

Comscore's Chief Innovation Officer David Algranati will depart the company sometime this quarter, according to a brief SEC regulatory filing. No reason has been specified and the company has not yet ...

Full service insights firm BVA BDRC has launched a new initiative exploring the Future of Finance, led by Head of Qualitative Shivani Upreti and MD Lucy Watts. Upreti joined the firm in August last ...

San Diego, CA-based data integration software company Prophecy has raised $47m in a Series B1 round of funding, and will use the money to expand operations and its business reach. Led by CEO Raj Bains ...

In the UK, the Market Research Society (MRS) has announced the election of Cobalt Sky Managing Director Rebecca Cole as Chair Designate of its main Board - she starts in the role in April. Cole ...

London-based research and customer experience agency Watermelon has appointed former Toluna exec Paul Twite as Chief Revenue Officer. Watermelon specialises in technology-driven CX solutions, customer ...

Comscore has launched a solution called Comscore Content Measurement (CCM), which promises to 'unify' content measurement by giving owners and creators easy access to cross-channel and cross-platform ...

Kantar is combining its Numerator and Worldpanel divisions to form a new company which it says will provide verified first-party consumer data representing almost five billion consumers globally. The ...

Cellphone operator T-Mobile will pay around $600m in cash to acquire Vistar Media, which provides technology solutions for digital-out-of-home (DOOH) advertisements. The latter's 'intelligent ...

In the UK, data collection firm InsightX Research Solutions has appointed Paul Russell as Managing Director. He was previously MD of BDRC Group companies Perspective Research Services and Alligator ...

Paris-based panels and research tech firm Bilendi & respondi has launched Bilendi Platform, which provides tools and resources for clients to launch their projects and manage requests through a single ...