Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...

2024 年 11 月的间隔日期包括 10/28/2024 至 11/24/2024。尼尔森的报告遵循广播日历，测量周为周一至周日。 纽约 --2024 年 12 月 17 日--在广泛报道总统大选和一系列体育赛事的月份里，多平台媒体分销商继续从其与各地观众互动的能力中获益匪浅。在尼尔森的媒体分销 ...

Dzisiejsi konsumenci płynnie przemieszczają się między urządzeniami i platformami. Wykorzystując najbardziej wiarygodne i kompleksowe dane w branży, wspierane przez wiodącą naukę o danych, Nielsen ONE ...

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With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and ...

NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...

The November 2024 interval dates included 10/28/2024 through 11/24/2024. Nielsen reporting follows the broadcast calendar, and measurement weeks run Monday through Sunday. NEW YORK – December 17, 2024 ...

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During November, audiences in Mexico increased their streaming usage by 1.2 points compared to the previous month, accounting for 21.6% of TV viewing. Disclaimer: YUMI TV, Streaming Ratings Transition ...