The firms aim to help creators maximize social media marketing earnings and measure ROI for marketers working with creators.

She was married to Real Chemistry founder and chairman Jim Weiss.

New positions that PRWeek readers were dying to read about in 2024 included a “chief tractor officer” at John Deere and surprising hires from the political world at Edelman. TikTok influencer Rex ...

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

The deal expands Stagwell’s Code and Theory Network’s presence in the Middle East. (L-R) Create Group chief creative officer Dia Hassan, partner and chief commercial officer Matthew Richardson and CEO ...

World leaders, politicians, brands and PR professionals have shared posts honoring the late president and humanitarian following his passing on Sunday. Pictured: Carter in 1979. (Photo credit: ...

Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.

Cheez-It’s college football partnerships follow other game plans — like officiating a wedding with its Ched-Z mascot and working with Love Island USA star Kordell Beckham.

Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...