The firms aim to help creators maximize social media marketing earnings and measure ROI for marketers working with creators.

She was married to Real Chemistry founder and chairman Jim Weiss.

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

Smart brands will tap into the generation’s practical positivity instead of their fears, says Ogilvy’s Reid Litman. Stats like these underscore a huge gap between how Gen Z is perceived in pop culture ...

Finn Partners grows Mandarin Oriental business; Auto mega-merger in the works?; AT&T brings back workers five days a week.

Instinctif Partners has exited Germany after 16 years, placing its loss-making business in the country into administration earlier this year, PRWeek has learned.

What are the big PR lessons from the misinformation row over Steven Bartlett’s Diary of a CEO podcast? Health comms experts from Virgo Health, Hanover, GCI Health, Brands2Life, PLMR and others share ...

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