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2 小时
Deeper collaboration to build closer client relationships will be vital in 2025
In this installment of Agency Advice, agency leaders outline how the need to build closer client relationships through deeper ...
Opinion
2 天
Opinion
The 6 marketing trends I’m betting on in 2025
Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, ...
2 天
‘Consumers crave more than holiday spirit’: Ad execs on the trends of Christmas 2024
Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from ...
3 天
Ad of the Day: Vipps takes on Apple in action-packed spot
Vipps is stepping up as the first alternative to Apple Pay for iPhone users in Norway, offering a new way to pay via an app. To celebrate this milestone, the brand has unveiled a playful ad campaign ...
3 天
My Creative Career: Pearls of wisdom from top creatives in 2024
The Drum’s profile series sat down with some of the industry’s most influential innovators in 2024, from companies including ...
3 天
Adland creatives on the trends they predict for 2025
Ash Hamilton assistant creative director, BBH: “By 2025, AI will have replaced all creative jobs – including mine – and ...
3 天
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to ...
Opinion
3 天
Opinion
We are really bad at predicting the future. But there is a way
It is that time of year when supposed future-gazers impose sweeping changes in business. Darren Savage, head of strategy at ...
3 天
Ad of the Day: These billboards may calm shoppers down during holidays
New agency Oblong worked with the Brahma Kumaris, a spiritual organization, to create the series of zen posters.
3 天
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
4 天
As we enter the era of microtrends, how are marketers keeping up?
Are trends dead? Is marketing moving offline? Has short form killed narrative? The Drum Network gathered a panel to discuss ...
4 天
2024’s 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
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