Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on ...